Will the real Greg London please stand up? First he's channeling Rod Stewart, then he's doing dead-on takes of Joe Cocker, ZZ Top, Jim Morrison, Barry Manilow, Bruce Springsteen and Johnny Cash. He digs female R&B icons, showing legs as Tina Turner and rasp as Macy Gray. The master musical impressionist's duets of Willie Nelson/Julio Iglesias and Ozzy Osbourne and Kermit The Frog have brought down the house numerous times during his engagements on London's West End (from January-April 2007) and his record shattering two and a half year run in Sammy's Showroom at Harrah's Reno.
Those engagements are just the warm up for the latest coup by London, who was voted Nevada Magazine's 2009 Entertainer of the Year in a Reader's Poll. What happens in Vegas stays in Vegas? That might be tough once word gets out about the latest and most exciting incarnation of Greg London's ICONS yet. Produced by Bob Byers, Jr., David DeLorenzo and Frank Visco, the show-billed as Greg London's ICONS - Entertaining The World One Impression at a Timeľ begins previews in the Mardi Gras Showroom of the Riviera Hotel and Casino (a truly iconic venue!) on The Strip June 16, 2010, with the Grand Opening slated for mid-July.
"I am really looking forward to the next part of my incredible journey, performing in Las Vegas," says London. "From The Rat Pack to Celine Dion and the multiple Cirque Du Soleil shows on The Strip, Vegas is such a historical place filled with great entertainment, and I am excited to be a part of that exciting, glamorous tradition. When I first conceived ICONS, my dream was to perform on the West End of London, and I achieved that. When I brought it to America, I was blessed to find a longtime home in Reno, where I brought joy to thousands of people. Now I'm in a place where established legends make their home and I plan to be who I am and have the greatest time in the world. I feel like I am on this planet to entertain people and that's what I'm going to do. Because there are more entertainment options in Vegas, it's going to be a challenge to make our mark. But it's going to be an adventure, I feel good about it and I'm gonna rock the Riviera!"
In July 2009, Greg London's ICONMAN was voted Best Show of Northern Nevada. The comedy rock stylized show is an episodic satire musical that mixes numerous genres, both lampooning and creating parodies of iconic artists while blending in original satire. In its original run on the West End, The ICONS In London was presented as a "Las Vegas Extravaganza." Its lengthy run in Reno as ICONMAN fashioned London as a musical-comic superhero saving the world one impression at a time; its other concept was "James Bond comes to Reno," based on the oft-told story about London's long ago audition to become the next 007. When London was in the midst of an explosive career as a corporate entertainer helping boost the stock of General Electric and hundreds of other companies, he auditioned to play the legendary spy. He ultimately lost out to Timothy Dalton, a Bond two flick wonder.
The ever-developing concept (presented as "chapters" with each new imagining) was created by London and written in the classic literary format of "The Hero's Journey," with theater director David Taylor ("Cats") and London playwright Paul Miller. At the end of 2009 London garnered a "best impersonation" credit by Rolling Stone Contributing Editor David Wild, in The Huffington Post for his spot-on take of Ozzy Osbourne performing a duet with Kermit The Frog.
Among the "ICONS" that are part of London's fascinating repertoire are Elvis Presley, Neil Diamond, Billy Joel, Tina Turner , Ray Charles, Sammy Davis, Jr., Rod Stewart, Michael Jackson, Macy Gray , Tony Bennett, David Cassidy, Dean Martin, David Ruffin and Eddie Kendricks of The Temptations, Smokey Robinson, Freddie Mercury/Queen, Barry Manilow, Elton John, Joe Cocker, Bruce Springsteen, Dire Straits, Eric Clapton, Jim Morrison of the Doors, ZZ Top, David Bowie, Axl Rose, Neil Young, Gordon Lightfoot, Bob Dylan, Robin Gibb of The Bee Gees, Johnny Cash, Waylon Jennings, Garth Brooks, Randy Travis, Kenny Rogers, Willie Nelson, Julio Iglesias, Tom Jones, Arnold Schwarzenegger, Ozzy Osbourne, Kermit The Frog, James Bond (Sean Connery version), Austin Powers and the "Phantom of the Opera."