Founded more than 60 years ago, Harrah's Entertainment, Inc. is the most recognized and respected name in the casino entertainment industry.

We operate casinos in 17 markets under the Harrah's, Rio, and Showboat brand names. Our goal is to provide great customer service in exciting and entertaining environments, and become your overwhelming first choice for casino entertainment.

We concentrate on building loyalty and value for our customers, shareholders, employees, business partners, and communities by being the most service-oriented, technology-driven, geographically-diversified company in gaming. Enjoy your visit to our site. We look forward to your comments about us.

For more than a decade, Harrah's Entertainment, Inc. has commissioned research and extensive surveys that have given our company a great deal of insight into the preferences and characteristics of casino players across the country. As a result, we understand the casino customer better than anyone.